American pop star, Jason Derulo, partners with multinational drink brand Coca-Cola for a theme song for the upcoming Russia 2018 FIFA World Cup. South African rapper Cassper Nyovest was recruited to spice things up and give an African flavour to the Coca-Cola FIFA World Cup theme song.
Consequently, Coca-Cola partnered with Derulo to craft a song that reflects its values of optimism and inclusion, and that celebrates the vibrancy and excitement of the FIFA World Cup and its role in bringing people together. The unifying anthem is a rallying cry for fans around the world to embrace their “colors”, a concept that extends beyond country flags and team jerseys.
Jason Derulo had Cassper Nyovest add some local S.A. flavour to the Coca-Cola FIFA World Cup™ Anthem “Colours.”