Exclusive: G-Eazy Ends H&M Partnership Over Racist Ad


G-EazyThe aftermath for H&M proceeds. After The Weeknd cut ties with the Swedish retailer over a hostile promotion, G-Eazy has stuck to this same pattern.

Taking to Instagram, the “No Limit” rapper affirmed his split with the attire organization only one month in the wake of reporting their association.

See his post below;

Over the past months I was genuinely excited about launching my upcoming line and collaboration with @HM… Unfortunately, after seeing the disturbing image yesterday, my excitement over our global campaign quickly evaporated, and I’ve decided at this time our partnership needs to end. Whether an oblivious oversight or not, it’s truly sad and disturbing that in 2018, something so racially and culturally insensitive could pass by the eyes of so many (stylist, photographer, creative and marketing teams) and be deemed acceptable. I can’t allow for my name and brand to be associated with a company that could let this happen. I hope that this situation will serve as the wake up call that H&M and other companies need to get on track and become racially and culturally aware, as well as more diverse at every level.

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